Using Price Transparency to Save Money and Stay Independent

FBN Network

Ross Kuper of Kuper CropStock, a family farm in North Central Iowa growing corn and soybeans, saved $24,000 in 2016 using FBN℠ Price Transparency. This is his story.

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“As an independent farmer, I have two main concerns. First, we’ve seen a massive consolidation of input manufacturers and ag retailers in the last couple of years, particularly when commodity prices are low. This means that farmers have very limited options when buying crop inputs. We simply lack the leverage to negotiate prices.”

“Secondly, farmers are going to be challenged to make a profit this year. Even small savings could make a big difference.” 

Pricing Transparency gave me the independent information on input pricing that I needed to fact check my local retailer and negotiate the best deal. All I had to do was scan chemical prices, and my FBN rep showed me the full chemical breakdown and what the cost savings would be if I switched to other chemicals. No chemical company would do this kind of side-by-side comparison on the same chemistry but different labels.”

“With what I learned from FBN Price Transparency, I was able to negotiate with my local retailer and save $24,000 this year. Even though I wasn’t setup to take advantage of buying chemicals through FBN Direct, it was great to see the savings, and I was impressed by FBN’s ability to educate me on products that were the same chemistry but from a different company or generic source. The FBN network gave me the information I need to justify custom spraying next year.”

 

FBN price transparency app farm inputs

 

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