"Also Sold As" - Seed Relabeling Access For Members

FBN Network

The Background

Farmers Business Network members from across the country told us that they were frustrated by confusing seed genetic labeling. After hearing multiple stories of inadvertent purchases of the same seed genetics from different seed brands, we decided to dig in and kick-off a national research effort. Now, we've updated the industry's first and only seed relabeling report for 2018. It shares findings from more than twice the amount of anonymized, aggregated seed tag data and invoices contributed by FBN network members. 
Log In To Search For Seeds

To date, FBN network members have contributed 16,000 seed tags overall, predominantly from corn and soybeans, covering more than 4,200 unique seed products sold by 155 different seed companies, and 23,000 unique seed invoice records.

A Few Of The Findings From Our 2017 Report

  • 95% of FBN members buy from a seed company that relabels
  • 38% of corn and 45% of soybean seeds analyzed were sold by multiple brands
  • 6.3% of farms purchased duplicate genetic labels, many inadvertently. 
In short, seed relabeling can cost farmers, but armed with the right information, can benefit them as well. Many seed companies may be able to offer top performers at better prices or with better service. The key is that farmers be informed when they buy. 

What Farmers Said After They Saw The Results

"I typically buy seed from many brands, so I thought I had a good sense of the market. But through the FBN Relabeling Study, I found out I could have saved $20/bag on beans and $25/bag on corn seeds identical to ones I was already planting! Now I can't imagine buying seeds without checking for relabeled alternatives." 

"I deliberately break up my seed orders to spread genetic risk across brands and maturities. So much for genetic diversity in my seed selection... This bothers me on so many levels. How can farmers be good stewards when seed companies do not clearly disclose when varieties are cross marketed between competitive brands? I expect the various national seed families to have a lot of relabeling, but am very surprised to see competing companies sharing seed stock."

How Does Our 2018 Seed Relabeling Report Compare? 

  • The worst price difference within a state between identical relabeled cord seeds was $97/bag (a 35% difference)
  • One corn hybrid is sold by at least 15 brands
  • 90 seed companies relabel seed
  • 95 percent of FBN network members have planted seeds from at least one of the 90 seed companies that relabel
  • American corn farmers spend about $1.9B on relabeled seed annually

FBN network members can download the full report from their account: Visit “My Data” and click on “My Reports.” 


Building It Into A Product To Serve Farmers

Our Data Science and Engineering teams worked to add this powerful new seed tag dataset into FBN Seed Finder (our online seed database with millions of acres of real world performance data). They matched all of the relabeled varieties and even pulled in seed prices from thousands of anonymously contributed seed invoices!
Now, all FBN members who contribute invoices or seed bag tags to the study can easily search the database for seeds they are considering and identify relabeled varieties (see screenshot below). If a relabeled seed happens to be sold at a cheaper price from another brand then it might make sense to reach out to your local dealer.
Seed_Relabeling_Study_for_Publication (1).pngIt's also important to note that the cheapest price is not always the best option. It's important to keep in mind that the level of service and any additional programs that may be included should be factored into your ultimate purchase decision.
We believe farmers deserve to have all the information they need in order to make an informed decision. If you'd like to arm yourself with this crucial information before making your seed purchase decision, simply: Join The FBN Network  --> Contribute Seed Bag Tags --> Access FBN Seed Finder.
Log In To Search For Seeds 

Munson is a registered trademark of Munson Hybrids. Pioneer, Agventure, Curry, Hoegemeyer, Nutech, Mycogen and Dairyland are registered trademarks of DowDuPont, Pioneer or their respective owners. Phoenix and Catalyst are registered trademarks of a Syngenta Group Company. Fontanelle, Gold Country Seed, Jung, Stewart, REA Hybrids, Specialty, Channel, Hubner and Stone are registered trademarks of the Monsanto Company. Integra is a registered trademark of the Wilbur-Ellis Company. Dyna-Gro is a registered trademark of Crop Production Services, Inc. Innotech is a registered trademark of Rob See Co. FS is a registered trademark of Growmark, Inc. Innotech is a trademark of CHS Inc. Croplan is registered trademarks of WinField Solutions, LLC. Agreliant, Agrigold, Golden Acres Genetics, Great Lakes, LG Seeds, Producers Hybrids, and Wensman are registered trademarks of Agreliant Genetics LLC or their respective owners. Allegiant is a trademark of CHS Inc. B-H Genetics is a registered trademark of B-H Genetics. Latham is a registered trademark of Latham Hi-Tech Seeds. Armor is a registered trademark of Armor Seed Company. Hefty is a registered trademark of Hefty Seed Company. Beck’s is a trademark of Beck’s Hybrids. Stine is a registered trademark of the Stine Seed Company. Axis is a registered trademark of the Axis Seed. Masters Choice is a registered trademark of the Masters Choice Company. T.A. Seeds is a registered trademark of the Local Seed Company.

Get The Latest