Chances Are You’re Buying (and Planting) Relabeled Seed Varieties

We’ve asked this question before, but do you know what’s inside your bag of seed? Look beyond the brand names and marketing messages attached to those brands. What are the actual genetics that make up your particular seed varieties, and where did they originate?

You might have to do a little bit of digging to get a clear, straightforward answer. 

But before you plant anything in your fields, the seeds you purchase have likely passed through many, many different hands, from trait originator to breeder to seed company to distributor and so on.


And somewhere along the way, there’s a pretty good chance your seed product has been relabeled and sold under a different brand name. 


Learn more about the practice of seed relabeling—and why it matters.
Download the 2019 Seed Relabeling Report


That means two things for you as a farmer: 1) You could be overpaying for seed, which impacts your bottom line; and 2) you may not achieve the genetic diversity you thought you were getting when you purchased your seeds.

To understand relabeling, let’s take a closer look at the complex seed industry

The seed industry is very complex, to say the least. But if you start connecting the dots, you’ll see how easy it is to buy relabeled seed products. 

We estimate that approximately 70 percent of U.S. farmers purchased relabeled corn or soybean seed products last year.

This comes as no surprise, seeing as our recent analysis showed that 54 percent of soybean and 49 percent of corn seed products are relabeled and sold under a different brand name.

And if you’re making the sort of financial investment you are each year, don’t you deserve to know more about the seeds you’re buying and planting in your fields?

Gain more insight into the seeds you’re buying and planting

When you’re able to see if you can find the same genetics under a different brand name for a better price, you can begin to maximize your profit potential.

Grab your free copy of the latest edition of our Seed Relabeling Report—complete with data from the 2019 growing season—to gain a clearer picture of relabeling across the seed industry and start farming with greater insight.

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