Have you ever wondered how the bottom dollar you pay for seeds is determined? Or which seed trait packages would give you the best yield and net revenue?
It used to be that 1/3 the value of something new in agriculture would go to the farmer, 1/3 to the inventor, and 1/3 to all the distribution steps in between. But as you look at our trait pricing study, that value share is completely out of whack.
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