We All Have a Story. See How YouTube Is Helping Farmers Tell Theirs
If you’re on social media, you’ve probably seen them flash across your screen: Farmers around the country posting videos of their operation—everything from harvesting Minnesota corn and beans to herding North Carolina cattle and driving tractors in Montana.
In recent years, YouTube has watched farming videos—yep, you read that right, farming videos—increase in number year after year. And viewership is skyrocketing right alongside that growth of content.
Why this trend, you ask? How are farms becoming such a draw on social media?
Because people want to know more about the farm life.
And by bringing social media channels like YouTube (and Facebook, Instagram, Twitter, etc.) onto the farm, we have the opportunity to let others see the agriculture industry from our own individual and unique perspectives.
This is our chance to tell ag’s story
For those who’ve never spent time on the farm, there can be all sorts of stereotypes of what farmers look like, how they speak and what they do every day. Social media gives us the opportunity to set the record straight and show just how diverse and complex folks in agriculture truly are.
People are able to see that farmers come from all sorts of backgrounds and can be of any race, gender or creed.
They farm in radically different geographies and grow all sorts of crops—from peanuts in Southern Georgia to canola in Canada’s prairie provinces to Iowa corn and vineyards in California’s Napa Valley.
Some produce crops only, others have mostly livestock, and still others have a combination of both on their operation.
People can also see dramatically different systems for how farmers get from seed to table. They can produce organic crops and free-range chickens or traited soybeans and stockyard cattle.
There’s no one ideal—agriculture simply isn’t a one-size-fits-all industry.
Social media also allows farmers to demonstrate their commitment to conservation and regenerative practices. Farming isn’t just a plant-harvest-profit-repeat proposition. Farmers also have to strive to find ways to preserve resources that are vital to their operations, and some are using social media to showcase their work to protect the earth for generations to come.
Social media also helps us help each other
One of the best ways to learn about new practices—and how to make old practices better—is to talk to other farmers about what they’re doing on their operations.
By using social media, the table you're used to sitting at for morning coffee expands greatly. You can jump onto YouTube to share your ideas and learn from others, whether it’s exploring new equipment, growing first-time crops or understanding emerging markets.
Another interesting benefit of social media is how it’s opening the discussion about mental health on the farm.
A taboo topic for far too long, today social media influencers are normalizing how farmers talk about their own emotional wellbeing and the importance of managing stress levels throughout the season—a positive development that will impact farm families far into the future.
There is strength in numbers
When you become a member of Farmers Business Network℠, you’re joining a community of thousands of farmers across the U.S. and Canada. Sign up for a free demo and find out how we’re leveraging the collective power of a network to make farming better for farmers.